Thursday 3 May 2012

Focus group plan




Beforehand
·         Set up tables and camera
·         Put 8 questionnaires on table with pens
·         Put posters and magazines on memory stick
Structure
1.       Katie explains what is going to happen and what they need to do...
·         Watch trailer
·         Fill in questionnaire straight after viewing (not during trailer)
·         Answer open questions which they can answer as they wish openly
·         Have a look at each poster and magazine
·         Answer open questions on each one
2.       Play trailer
3.       They fill in questionnaire
4.       Ask them open questions about trailer
5.       Show each magazine
6.       Ask three open questions about each one
7.       Repeat with magazine covers

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